Welcome! My name is Hyewon Oh, and I am an Assistant Professor of Marketing at the School of Business, Stevens Institute of Technology.

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My research focuses on understanding consumer experience and psychology in the domain of consumer well-being. I examine how consumers influence their own and others' well-being through their engagement in the marketplace such as charitable giving. I also study how practitioners can enhance consumer well-being while maintaining their bottom line by understanding the impact of globalization and consumer response to new technology.